Executive Team
John Bowser
President/CEO
With over 20 years of valuable media experience and key positions including Senior Account Management to Business Strategy and Innovation, John leads the Target Media team with a customer/client first approach that is always focused on delivering value. From Traditional straight through to Digital and Emerging Media – John brings decades of experience as a marketing leader helping to strengthen a brand’s relationship with its desired persona to achieve optimal results! His experience ranges across all major categories, working with Finance, Retail/CPG, Education, Entertainment, Technology, Communications, Home Services and Automotive. John continues to lead the company’s direction and growth from a Regional, National and International strategic partnership perspective. His decades of experience as a proactive marketing strategist has provided numerous clients with the ability to build out effective media strategies and investments that continue to drive brand success and sustain growth!
- What do you want clients to know about you and your strengths?
- I understand the power of strategic partnerships and personal relationships throughout the media industry and why it’s important to show up and give it 100% every day to help our clients WIN!
- What motivates you to work hard?
- Knowing that we have an opportunity as a team to help our client partners impact their business in a positive way and help them achieve true engagement and optimal results with their target audience!
- How’d you get started in the industry?
- I began my career in the marketing department at Hershey Entertainment & Resorts working with Hershey Park, Arena/Stadium and Hershey Bears Hockey team.
- What’s 1-2 fun facts you want people to know?
- Brush with greatness – met Tom Brady when he was a backup QB at University of Michigan before he became the GOAT! I won the PA State High School Baseball Championship my Senior year of high school.
Jeremy Walter
SVP of Business & Innovation
As the SVP of Business and Innovation, Jeremy leads the Target team to directly support the company’s vision to be a disruptive, strategic, and data-driven media agency dedicated to improving measurable business outcomes for its clients.
Jeremy’s Unique Ability is helping people and organizations get “From Here to There” with their goals. Over the course of his career, Jeremy has helped several organizations elevate to the next level and achieve big goals. Previously he worked as a VP of Sales Operations for PermaSafe Protective Coatings, Operations Director for the Siegfried Group, and Operations Director for Zimmerman’s Automotive.
At the heart of Jeremy’s business philosophy is being a leadership advisor. He helps people take more time to be thoughtful and reflective about what is most important to them in life and breaking that down into an actionable level.
- What do you want clients to know about you and your strengths?
- One of my core beliefs is helping people achieve their goals in life. It’s easy to get caught up in the day to day of business and not take time to be thoughtful, reflective and strategic about where you are going. Helping people do that both from a marketing and overall business perspective gives me energy.
- What motivates you to work hard?
- To continue to optimize both Target internally and our clients externally via their marketing and media buying needs.
- What are your favorite parts of the job?
- Weekly, monthly and quarterly strategic meetings that accomplish our overall vision as a company.
- How’d you get started in the industry?
- While this is my first industry specific job, I have worked on marketing teams and projects in every job I’ve had since college. Industries include automotive, financial accounting, public relations, and disinfection.
- What’s 1-2 fun facts you want people to know?
- I graduated college and moved to Austin to tour in a band. I love to travel and experience new places, food and people.
Carsten Morgan
VP of Sales & Marketing
Carsten has over 25 years of experience in global media, developing partnerships with industries as diverse as academia, health care, government, financial, B2B, automotive, CPG, travel/tourism, and more. He utilizes his skills to work closely with account teams, maximizing investment dollars and delivering powerful results. Carsten has held leadership roles at media powerhouses, including Clear Channel Communications, JCDecaux, and most recently Ink Global.
- What do you want clients to know about you and your strengths?
- I am a resourceful asset dedicated to delivering maximum value to every client.
- What motivates you to work hard?
- I am success driven and motivated by tangible results.
- What are your favorite parts of the job?
- Meeting with clients.
- How’d you get started in the industry?
- I started selling airport advertising for Reading PA, Flint MI, and Ithaca NY Airports in 1996.
- What’s 1-2 fun facts you want people to know?
- Born and raised in Denmark. A perfect day would be at beach with my wife and two girls.
Will Wallace
VP of Media Buying & Strategy
Will is an out-of-the-box strategic thinker that brings unique value to our clients. As VP of Media Buying & Strategy, Will leads the development and planning of custom-designed and persona-driven campaigns that push targeting as far as it can go across all Traditional, Digital, and Social Media platforms. Will prides himself on being accountable to his team and being an advocate both internally and externally for continued media industry education.
He has worked in the media buying and marketing world for a decade-plus. Before joining Target, he worked as a Director of Paid Media for VaynerMedia driving the agency’s Advanced TV and Traditional media solutions, while leading and running point on related Digital campaigns. His background, at WPP & Omnicom, in media fulfillment at the two largest Corporate Trade Agencies in America has given him a unique angle to deal-making while managing multiple party’s business goals simultaneously.
In his free time, he goes to the movie theater, attends soccer matches, and is an avid video game player. If you ever need a book, TV show, or movie recommendation, he is your source. Will attended Elon University in North Carolina where he received his BS in Economics and minored in Creative Writing.
- What do you want clients to know about you and your strengths?
- That I am their representative. I take the role of representation personally. My best skill is to try to hold the client’s business goals top of mind when building out strategy and negotiating on their behalf.
- What motivates you to work hard?
- Not letting teammates down.
- What are your favorite parts of the job?
- Comprehending the problems my clients face and solving them like a puzzle.
- How’d you get started in the industry?
- I interned at one of the largest Corporate Trade Agencies in the United States all 3 summers of college. I was the most overqualified entry-level employee they’ve ever had.
- What’s 1-2 fun facts you want people to know?
- I’ve kept the ticket stubs from every movie I’ve seen in a theater since 2006. All that information is kept in a continually updated spreadsheet. The best birthday gift I ever received was front row seats for Louis CK at Madison Square Garden.
Dan Ametrano
Director, Media Buying & Strategy
Dan retains over 7 years of advertising experience. No matter if it’s working in traditional media, online, client-facing or behind the scenes, Dan’s leadership, work ethic, and desire to learn has helped him excel in learning the intricacies of advertising, media relations, and campaign performance. As Director of Media Strategy & Buying, Dan is responsible for strategizing, researching, implementing, and reconciling media campaigns in TV, Radio, OOH, Print, and Non-traditional outlets.
Dan is a proud graduate of the John L. Grove College of Business at Shippensburg University of Pennsylvania. There, Dan received his Bachelor of Science in Business Administration as a Marketing major.
- What do you want clients to know about you and your strengths?
- I always go to bat for the client and put their needs first when managing relationships with our media partners. It is my goal to make sure your target audience see your ads in the right place, at the right time, when it matters most to them.
- What motivates you to work hard?
- I love to compete and be part of a team. My goal is to have our clients and Target Media positively stand apart from the competition by doing my job better than anyone.
- What are your favorite parts of the job?
- Putting together a plan that is going to make a big splash for the client. Being responsible for generating that level of impact for our clients brings me fulfillment. My teammates at Target Media as I believe we have a great culture with the right people in the right seats.
- How’d you get started in the industry?
- It all started whenever I would watch the Super Bowl every year and rank the best commercials throughout the night. By the time I was 17 years old, I knew I wanted to work in advertising. It was just a matter of where and how.
- What’s 1-2 fun facts you want people to know?
- I love to fly! I’m willing to bet that there are not a lot of things more exhilarating than going Mach 2 at 40,000 feet in the air. I would most like to be remembered as a pillar of society that made everyone that knew me proud.
Kyle Whisler
VP of Special Projects
Kyle has vast national and international advertising and agency management experience. From chasing down media invoices, to VP Media Operations, to developing vertical-specific advertising networks, he has worn just about every agency hat. In his spare time over 25+ years, Kyle has worked with Fortune 500s, SMBs, governments, political candidates and issue/advocacy groups to build Traditional and Non-Traditional media plans to achieve communication goals. He graduated from the Indiana University of Pennsylvania with a B.S. Degree in Communications Media. Kyle is responsible for traditional and digital media research, media planning and placement and strategic planning.
- What do you want clients to know about you and your strengths?
- I have researched, planned and placed some sort of Traditional or Non-Traditional media in all U.S. and Canadian DMAs, and over 30 countries, including China. I have issues with the word “No” or “you can’t do that” in a business environment. If it is beneficial to achieving client or coworker goals, then it can be figured out.
- What motivates you to work hard?
- Self-motivated professional who enjoys working collaboratively with clients and coworkers to drive successful outcomes.
- What are your favorite parts of the job?
- Meeting, working and developing relationships with people from all over the world.
- How’d you get started in the industry?
- By accident. I was sent on a Graduate School Internship and within 5-minutes of sitting at a desk I was availing stations on behalf of an incumbent U.S. Senator. By end of day, I was offered a full-time media planning and buying position at an industry leading agency.
- What’s 1-2 fun facts you want people to know?
- I enjoy time well-spent with family, friends, and furry friends.